Programmatic Ad Fraud Defense
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Programmatic Ad Fraud Defense safeguards platforms, device providers, publishers, and advertisers from the disruptive effects of fraud.
In this simulation, we'll cover how HUMAN provides omni-channel protection across mobile, desktop, audio and CTV environments to detect and prevent programmatic ad fraud.
Programmatic Ad Fraud Defense Simulation
Programmatic Ad Fraud Defense
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Programmatic Ad Fraud
Fraudsters insert themselves into the programmatic supply chain where they can buy or take inventory and resell it. This threatens inventory quality, reputation, and revenue for platforms, providers and publishers while advertisers waste marketing spend on fraudulent digital ad impressions.
Programmatic Ad Fraud Defense detects and mitigates disruptive ad fraud in the programmatic ecosystem to ensure inventory reaches real humans.
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Programmatic Ad Fraud Defense
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Configuring Programmatic Ad Fraud Defense
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HUMAN's solutions work together to provide a holistic view into the buying process and ensure accuracy of each decision.
Post-Bid Detection uses tags to collect the signals that drive HUMAN's decisioning. These tags are designed to work with your ad server and are deployed alongside each ad you serve.
Pre-Bid Mitigation provides real-time, pre-bid bot predictions for each bid request you receive. By integrating directly with digital advertising bidding infrastructure, HUMAN identifies fraudulent bids for removal from the monetization stream.
Depending on your individual needs, you can choose to leverage Pre-Bid or Post-Bid solutions. When leveraging Pre-Bid, Post-Bid is automatically included to ensure comprehensive traffic monitoring that both verifies bid requests in real time and provides retroactive traffic analysis.
Whichever implementation you choose, HUMAN provides deep technical analysis and actionable insights that do more than simply measure the presence of fraud. Using superior detection techniques, hacker intelligence, and collective protection, HUMAN defends digital advertising with unmatched scale, speed, and precision.
Programmatic Ad Fraud Defense
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Programmatic Ad Fraud Dashboard
The HUMAN dashboard provides an overview of ads traffic. You can use filters to customize the data displayed, leverage the traffic overview to see multiple breakdowns of your traffic data, and configure email alerts to notify you if HUMAN detects traffic fluctuations based on customizable criteria.
While certain data visualizations may vary depending on whether you are viewing DSP/SSP data or Brand data, detailed tables are available that allow for quick identification of top drivers of IVT.
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Use filters to customize the data displayed on the summary page.
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View the timestamp and percentage of events associated with a data point, or select any labels below the graph to show/hide that threat category’s data in the visualization.
Programmatic Ad Fraud Defense
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By navigating to the Explore tab, you can create or schedule reporting. Reports can contain any data of your choosing, run on a recurring schedule, and be made available via the Reporting API.
Through custom and Transaction-level Exports, in-depth and granular data are available to seamlessly investigate and uncover sources of fraud.
Reporting
Identify trends and and connect high cardinality parameters like user ID, cookie ID, transaction ID, and auction ID through Transaction-level export (TLX) reports.
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Programmatic Ad Fraud Defense
Programmatic Ad Fraud Defense allows you to:
- Improve trust
- Increase performance
- Protect revenue
If you would like to solve for Programmatic Ad Fraud, click the button below. Real Humans are here to help!
Programmatic Ad Fraud Defense
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